Scottish whisky brand launches pop-up at Beijing SKP
By China Daily |
chinadaily.com.cn |
Updated: 2025-03-24 10:55
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Scottish single malt whisky brand The Macallan launched its limited-time experience space, The Heart of the Spirits, at Beijing SKP on Tuesday, offering an immersive journey through the brand's 200-year legacy.
The space showcases two centuries of craftsmanship, innovation and dedication to nature through artistic displays, sensory interactions and immersive visuals.
At the center of the exhibition is Time: Space, The Macallan's 200th Anniversary release. Featuring a dual-chamber decanter, it houses the brand's oldest whisky to date — an 84-year-old expression — alongside the first whisky produced at its new distillery.
