In early spring, coffee chain Grid Coffee introduces its Blooming Colombia origin season, spotlighting premium Colombian coffee beans through limited-time beverages and creatively designed merchandise. The campaign offers a multisensory experience, celebrating the vibrant flavors and rich aroma of Colombian coffee.

Known for its dedication to single-origin coffee, Grid Coffee sources top-quality beans from around the world, refining them with expert craftsmanship to ensure both excellence and accessibility.

The brand's biannual origin-themed campaign this season highlights beans from Colombia's Huila region, featuring hybrid and classic Bourbon varieties.

Among the new offerings is the Colombian specialty Americano, made with Supremo-grade single-origin beans, delivering a bold fusion of creamy milk chocolate notes and bright fruitiness. Another standout is the Cafe Breve, combining a double shot of Colombian espresso with a velvety milk base, topped with a sweet-salty whipped foam for a smooth, toffee-like finish.

Beyond the drinks, Grid Coffee has introduced interactive experiences and exclusive merchandise, including the Dancing Butterflies blind box collection, inspired by Colombia's status as a butterfly paradise.