Scottish whisky brand launches pop-up at Beijing SKP
By China Daily |
chinadaily.com.cn |
Updated: 2025-03-24 10:55
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The Macallan has also collaborated with curator and art critic Bao Dong to create two three-dimensional art installations that challenge conventional visual presentation. The pop-up exhibition runs through the end of March.
Maggie Chan, China regional managing director of Edrington, The Macallan's parent company, highlighted Beijing's unique appeal for the brand. "With its blend of tradition and modernity, thriving commercial energy, international consumer culture, and vibrant whisky community, Beijing offers an ideal landscape for The Macallan's growth in China," she said.
