Beijing is Qantas' third destination in China, in addition to Shanghai and Hong Kong.[Photo provided to China Daily]

Qantas' new service to Beijing took off on Jan 26. The new service aims to help power the Australia-China travel boom and marks the Australian airliner's next step in its Chinese growth strategy.

Beijing is Qantas' third destination in China, in addition to Shanghai and Hong Kong. The new service gives the capital's residents a direct gateway to Australia.

It represents a huge opportunity for the Australian tourism industry and companies doing business in China under a Free Trade Agreement, an official with Qantas says.

Flights to Australia on the new route are timed to connect with Qantas' domestic network to popular onward destinations such as Melbourne, Brisbane and Hobart, as well as the airline's Tasman services to Auckland, Wellington, Christchurch and Queenstown.

Meanwhile, Qantas will be working with Tourism Australia and Destination NSW to draw more Chinese to visit. It will also sell the route with its joint venture partner China Eastern.

Flights operates to Beijing Capital International Airport Terminal 3, using a 235 seat Airbus A330-200 aircraft.

Overall, the service adds 3,300 seats to the market per week.