Sustainability

In recent years Alcantara has added a third pillar to its identity－the concept of sustainability. The company was one of the first in Europe to obtain coveted carbon neutral certification. This was accomplished by a thorough "cradle to grave" evaluation of all its practices and included the installation of advanced high-efficiency cogeneration and phyto-treatment stations at its Nera Montoro plant. As part of its ongoing commitment to sustainability, Alcantara publishes an annual sustainability report that outlines the environmental, economic and social impact of the company, including careful monitoring of its supply chain.

"Sustainability is now ingrained in our culture and we have proved that being serious about sustainability, while it incurs costs, helps create value," said Boragno.

A survey of Alcantara's brand by Interbrand, the leading global brand consultants, backed this up. In 2006, Alcantara's brand was valued at €6.5 million($7.4 million). It has since increased fifteenfold to €100 million, helping to fuel massive growth in international markets. 90 percent of the company's turnover now derives from exports and China is a key partner.

"We have only been in China for five years, but the results have been exceptionally encouraging," said Boragno. "I can tell you that without a doubt this year's figures will be even better than predicted. As well as partnering with the leading supercar manufacturers; Buick, Audi and Volkswagen also use Alcantara's materials in China to help position themselves as a quality brand."