Innovative luxury, imposing elegance and the perfect harmony of dynamic excellence and majestic ride comfort define the distinctive character of the BMW 7 Series (fuel consumption combined: 12.9–5.6 l/100 km; CO2 emissions combined: 303–148 g/km). And now, attractive special-edition models are set to shine an even brighter spotlight on the exclusive style of the globally successful luxury Sedan. For example, the BMW 7 Series Horse Edition – introduced in the Chinese market specially to mark the beginning of the Year of the Horse – takes a stylish approach to enhancing individuality and driving pleasure.

Presented for the first time at the Auto China 2014 international motor show in Beijing, the BMW 740Li xDrive Horse Edition uses elaborately designed graphic elements in the interior to highlight the symbolic power of the horse, while badges in the form of a horse are added to the front seat head rests. Added to which, the chrome strip connecting the Sedan’s rear lights displays “Limited Edition” lettering. The Horse Edition’s exterior paintwork accentuates its exclusive appearance; as well as Sapphire Black metallic, customers can also choose from the Individual paint finishes Ruby Black metallic, Citrine Black metallic and Moonstone metallic.