A Ferrari sports car is displayed at the Beijing Auto Show on Sunday. Provided to China Daily

Ultra-luxury vehicle producers, especially makers of super sports cars, saw Chinese sales fall in 2013, down from a two-year boom and partly attributed to the central government's ban on conspicuous consumption.

Analysts and industry players said there is still huge potential from local market demand amid fast economic development, and that a healthy and sustainable increase will occur.

"China's passenger car sales maintained strong growth last year as the world's largest; however, the super sports car segment is another story," said Andrea Baldi,

Luxury cars make Asia premiere at Auto China

Bentley shifts its global thrust into high gear

British brand Bentley suffered a similar situation in 2013, supplying zero units of flagship Flying Spur in the first nine months due to the model's upgrade.

Bentley delivered 2,191 vehicles to Chinese customers last year, a dip of 2.8 percent from the previous year. However, 927 cars were sold in the fourth quarter, thanks to a sufficient supply of Flying Spurs, which accounted for half of Bentley's sales among its three models.

Bentley said it was "pleased to see a sales surge of 46 percent from its Continental GT two-door sports car".

World premieres at Beijing auto show	Big stars shine at Auto China