A new Ikea store will be opened in Shenyang, Liaoning province,?on May 20th, 2010. Until now, Shenyang was the eighth city where Ikea has set up stores in China, following Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Nanjing and Dalian. It is the largest Ikea store in Asia so far.
Before opening to the public, the store will be first open to its Ikea Family membership from May 17th to 19th, providing them with an inspiring home furnishing experience. To satisfy different needs of customers, the store has designed 66 showrooms with varying styles for their consideration, including living rooms, bedrooms, studies, kitsch rooms and washrooms.
In addition, the store has localized its products to meet the demanding tastes of the people of Shenyang, especially in the design of entrance halls. It has opened several showrooms to display different entrance halls, aiming to help local people with more efficient choices to improve everyday life at home.
The Shenyang store is the first to apply a ground source heat pump system and building automation system among all Ikea stores! It serves as an excellent sample for future Ikea stores.
Ikea was founded in 1943 in Sweden and is now the largest home products retailer in the world. Ikea made its first foray into China in 1998 and received more than 23 million Chinese customers in 2009. At present, Ikea China has more than 4 million members, and the Shenyang store enjoys a membership exceeding 60 thousand people.
By Xie Fang, Ke Liping
