日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

Drinks companies have their eyes on the ladies

By Wang Zhuoqiong and Yang Jun (China Daily) Updated: 2015-10-06 08:32

Drinks companies have their eyes on the ladies

U MEET, an alcoholic drink series for women, unveiled by Kweichow Moutai Co Ltd in Guiyang, Guizhou province. The company expects the new beverage will generate about 1 billion yuan ($156 million) to 1.5 billion yuan in revenue in three years. [Photo/CFP]

In a move to boost sales, leading alcoholic beverage businesses are targeting the women's market in China, report Wang Zhuoqiong in Beijing and Yang Jun in Guiyang.

Sandy Xia enjoys a glass of wine when having lunch with friends. In the evening, she has the occasional beer and one or two cocktails at the weekend.

With a busy business schedule, the 32-year-old marketing manager at a logistics company in Beijing is constantly on the go.

"Having a healthy portion of alcohol helps me relax. I enjoy having a drink when I mix with friends, and we often talk about various wines and spirits," she said.

Xia is just the sort of middle-class professional woman that major beverage companies are looking to target to prop up falling sales after the government launched its anti-corruption campaign at the end of 2012.

Since then, the fallout has affected the luxury goods industry as well as the alcoholic drinks sector. In a move to boost sales, China's leading baijiu producer Kweichow Moutai Co Ltd has rolled a new drink for women customers.

U MEET comes in an elegant, elongated perfume-style bottle and is mixed with high-grade liquor from Moutai and natural blueberry juice.

Yuan Renguo, chairman of the group, has predicted that sales revenue from U MEET will be between 1 billion yuan ($156 million) to 1.5 billion yuan in three years. Moutai is banking on its highly successful brand name to stimulate growth.

With a female population of about 630 million in China, leading beverage companies are hoping to tempt women consumers in the 18 to 59 age group, which makes up 60 percent of the overall total. U MEET, for example, comes in nine colors and will retail at 48 yuan a bottle. It is expected to become popular with the younger generation that love trendy nightclubs.

But Moutai, which is famous for producing baijiu, which is made from a mixture of grains including rice, wheat and corn, faces tough competition in a crowded marketplace.

Global player Diageo Plc has always had a major presence in the sector with the company's Baileys brand, popular with women drinkers. The multinational alcoholic beverages group from the United Kingdom is expanding distribution of Baileys, an Irish whiskey and cream-based liqueur, through e-commerce platforms and convenience stores.

"We have also updated the bottle size for Baileys from 750 milliliters to a smaller size, so female customers will find it easy to carry and share with friends at parties or at picnics," said Tang Wu, Diageo's brand communications public relations manager.

In another strategic move, Baileys is now collaborating with Costa Coffee, a UK coffee chain, to develop a beverage named Cortado for the Chinese market.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: av网址在线| 免费黄视频在线观看 | 中文字幕在线观看精品 | 国产999精品 | 深夜福利一区二区 | 欧日韩视频 | 国产一区二区视频在线播放 | 午夜精品免费观看 | 黄色片入口 | 99久久99久久精品免费看蜜桃 | 成人亚洲网站 | 日韩中文字幕在线观看视频 | 特级黄色录像 | 欧美在线一级 | 欧美日韩一区二区三区四区 | 美女激情啪啪 | 国产综合91| 国产一区二区久久 | 日韩中文字幕影院 | 99re视频这里只有精品 | 亚洲狠狠干 | 日日噜噜噜夜夜爽爽狠狠 | 国产调教在线 | 国产一线av | 超碰天天操 | 超碰99在线观看 | 91亚洲国产 | 精品国产乱码久久久久久108 | 四虎影院污 | 国产精品成人网 | 国产免费看av | 色综合区 | 男人的天堂视频在线观看 | 精品国产中文字幕 | 你懂的在线看 | 国产做受高潮 | 在线视频国产一区 | 精品日本一区二区三区在线观看 | 久久天堂网 | 久久免费福利视频 | 一区二区三区免费看 |