日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

McDonald's bets big on 'digital' growth in China

By Wang Zhuoqiong (China Daily) Updated: 2016-01-28 07:47

McDonald's bets big on 'digital' growth in China

A customer shows a self-made burger at McDonald's first Experience of the Future restaurant in Beijing.[Photo/China Daily]

Global fast food chain to open 250 new outlets in smaller cities

Global fast food chain McDonald's said on Wednesday that is setting up 250 new outlets mostly in lower tier cities and stepping up the pace of its digital expansion in China this year.

The company, which is still recovering from a July 2014 food safety scandal, said it hoped the new moves will help attract more customers to its fast-food outlets.

McDonald's unveiled the first of its "Experience of the Future" restaurant on the Chinese mainland on Wednesday in Beijing's Wangfujing shopping district. The outlet will cater to the core dining needs of customers and offer digital, personalized and customized experiences, said Phyllis Cheung, CEO of McDonald's (China) Co Ltd.

A similar outlet will open in Shenzhen later this year, she said. China is already McDonald's third largest market globally, with 2,230 restaurants in the country.

Cheung cited brand recognition, good value and convenience in terms of delivery services and breakfast products as key growth drivers for last year.

This year, McDonald's will also upgrade its 150 Create Your Taste restaurants in first tier cities with digital services and do-it-yourself burgers.

At the Wangfujing store, the company has teamed up with WeChat, the instant messaging service from Tencent, to offer mobility solutions to customers. These include order placement, selection of items from the customized burger menu, table bookings and an offline game space.

The two-floor restaurant has a simple and plain design featuring look throughs and open spaces. The WeChat alliance also enables customers to use game credits for redeeming restaurant vouchers.

Terra Xu, a research analyst at Mintel Group Ltd, said Chinese customers are willing to pay more for a better consumer experiences.

Due to a series of food safety problems between 2012 and 2014, China's fast food market has seen a significant drop in growth. McDonald's biggest rival in China Yum Brands Inc, the parent of KFC, Pizza Hut and Taco Bell, divested its China business into a separate company last October.

However, Mintel's new report "Fast Food-China 2015" reveals that in 2015, the total value of the country's fast food market was estimated at 690 billion yuan, up 8.5 percent from a year ago.

A gradual recovery is expected in the next five years. By 2020, the total number of outlets is expected to reach 950,000, with compound annual growth of 8 percent.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 99re国产精品 | 成人毛片100免费观看 | 葵司免费一区二区三区四区五区 | 国产第88页 | 国产精品视频自拍 | 成人短视频在线播放 | 亚洲一区福利视频 | 777久久久 | 成年人看的免费视频 | 波多野结衣在线观看一区二区三区 | 国产爽爽爽| 日韩综合网站 | 四虎永久免费在线观看 | 日韩成人精品视频 | 久久视频网 | 黄色片在线免费观看视频 | 亚洲清纯唯美 | 久久午夜国产精品 | 国产专区第一页 | 亚洲黄色成人网 | 欧美四区| 91精品久久久久久久久 | 国产一区导航 | 一区二区中文 | 国产麻豆精品在线观看 | 性欧美极品另类 | 亚洲一区高清 | 成人欧美一区二区三区黑人免费 | 国产男女啪啪 | 在线天堂中文字幕 | 成人在线三级 | 日韩激情在线播放 | 欧美一区二区三区四 | av免费天堂| 鸥美一级片 | 97爱爱爱 | 久热综合 | 91国精产品| 丁香婷婷综合激情五月色 | 精品在线观看视频 | 自拍天堂 |