Embers, Shi Zheng, China [Photo provided to China Daily]

The advancement of digital technology has not only helped expand artistic creativity but also enriched the experience of museum visits.

Today Art Museum's new exhibition, .zip, to start on Saturday in Beijing, will present an immersive experience showing how virtual reality and interaction design are helping artists.

The exhibition will also show how technology has changed the viewing environment for people at art shows, making things more interactive.

The show features artists from home and abroad, including Feng Mengbo and Charles Lindsay, and runs through Sept 16.