日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Culture

Art Special: BMW initiative makes jazz 'Open for All'

By Fu Chao ( China Daily ) Updated: 2014-11-04 08:17:08

 Art Special: BMW initiative makes jazz 'Open for All'

Peter van Binsbergen, senior vice president of sales and marketing at BMW Brilliance Automotive Ltd, at the BMW Master Hall in Shanghai.

Over 3,000 Chinese audiences had the chance to enjoy high-quality art for free as BMW brought a program called Open for All to the country.

Part of the famed BMW Master Hall at the JZ Festival in Shanghai in mid October, the first Open for All show featured 20-time Grammy award winner Pat Metheny, the legendary jazz musician famed for his innovation and technical accomplishment.

The BMW Master Hall has offered performances by renowned artists as part of the festival since 2011.

This year, it brought the idea of Open for All to the program for the first time, offering Chinese audiences the chance to enjoy the charm of a jazz master for free.

Free art, free joy

"The general public usually believes that high art is literally high up there, with little or no access to it," said Peter van Binsbergen, senior vice-president of sales and marketing at BMW Brilliance.

"We hope that through the innovative Open for All project, people can have equal opportunities to experience the world's top art. Like the experience BMW wants to offer through its products, it is always an experience of joy."

The auto group started to offer free performances with its Opera for All program in 1997.

Together with the Bavarian State Opera, the carmaker brought open-air performances to the public for free. When the weather was fine, the audience numbered as high as 30,000 people and helped change the landscape of public culture in Bavaria.

Binsbergen said people usually have to dress up for an opera and sit in a hall with worries about when to applause or cheer, but "the 'Opera for All' program brought high art to the most public and common space of a city".

"It frees the art and gives it back to the public."

Alice Mei, vice president of marketing at BMWChina, noted that BMW has also sponsored the London Symphony Orchestra to give free open-air shows since 2012.

"In Trafalgar Square, people gathered for a feast of classical music. It is really a unique and beautiful scene," said Mei.

BMW has launched the BMW Master Hall program in China since 2012.

Previous Page 1 2 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 成人免费视频观看视频 | 乳色吐息樱花 | 综合国产在线 | 亚洲深夜视频 | 就要操就要射 | 国产在线探花 | 台湾色综合 | 开心激情播播 | 麻豆av免费在线观看 | 99久久精品久久亚洲精品 | 久久嫩草视频 | 在线视频亚洲 | 天天插天天操 | 久久精品国产亚洲 | 伊人激情| 黄网在线免费看 | 成人免费视频视频 | 一级肉体全黄裸片 | 成人深夜网站 | 国产午夜麻豆影院在线观看 | 在线不卡av| 成人国产网站 | 大尺度一区二区 | 国产欧美在线观看视频 | 99热国产在线观看 | 国产免费自拍视频 | 深夜精品福利 | 亚洲国产精品视频一区 | 欧美第九页| 一区二区三区四区精品 | 欧美成人女星 | 久久av一区| 成年人小视频 | 日韩在线精品视频 | 三上悠亚在线观看视频 | 黄色av一区 | 亚洲精品在线不卡 | 午夜肉体高潮免费毛片 | av自拍| 国产精品99精品 | 久久综合国产 |