Think a university admission letter is just a piece of information paper?

In a bid to lure China's best and brightest, universities are presenting specially-designed admission letters, the Chengdu Economic Daily reported.

A virtual campus platform appears on screen after scanning a QR code on the admission letter of Northwestern Polytechnical University. [Photo/Sina Weibo of Northwestern Polytechnical University]

Northwestern Polytechnical University has embedded Augmented Reality technology into its admission letter, the first of its kind in China.

Potential students scan a QR code on the letter and a virtual campus platform appears on screen, displaying the academic disciplines and history and development of the university.