A total of 1.72 million men bought gifts for women in the last 10 days, a report issued by Taobao, China's largest online shopping website, said on Friday.

The gifts include beauty and spa vouchers, and also cinema tickets and kitchen supplies, according to the consumption records collected by Taobao.

Fifty-three percent of the 1.72 million men are aged between 25 and 34. They spent 61 million yuan ($9.8 million) to buy gifts before International Women's Day.

Meanwhile, data showed that men in Southeast China are more caring. In the top 10 cities with the biggest spending from men on gifts for women, 7 cities are located in South China and East China. Beijing is the only northern city included in the top 10 list.

The report also found that more men are taking care of their appearance. A total of 1.25 million men bought male cosmetics in the last three months, up 40 percent year-on-year.