日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Auto China

Driving World Cup success

By Li fusheng (China Daily) Updated: 2014-06-30 07:02

Joint venture Dongfeng Yueda Kia is offering not only tickets to watch the World Cup, but also organizing football matches nationwide with the winning team heading off to compete in Brazil with similar teams from other countries. It is also a title partner of CCTV's coverage.

"Our campaign is mainly for brand awareness rather than immediate sales results," said Jiang Yubin, a senior sales manager of the company.

"Like the goal of similar events, we just hope that people remember Kia when they want to buy a car."

Components and parts manufacturers are also seizing the opportunity to woo football fans.

Continental Tires started its marketing campaign in China before the football carnival kicked off.

"We see great enthusiasm in Chinese football fans, and the marketing campaign for them marks a milestone for our local strategy," said Jay Dhillon, general manager of Continental Tires Trading (Shanghai) Co Ltd.

"China is one of the most important markets for us and we're keen to continue our global success here to further strengthen the emotional bond between our brand and Chinese consumers."

To highlight its sponsorship, the tire manufacturer is offering a FIFA limited edition in the Chinese market, the ContiMaxContact MC5.

Continental Tires and its distributors are also inviting fans across the country to watch football games together. Famous football stars will be invited to watch the finals with fans so that they can cheer for their favorite teams together.

The company is also involved in the Asian Cup set for 2015, the first tire manufacturer to sponsor a top Asian football tournament.

"The decision is based on a consistent global brand positioning and highlights both the regional commitment and our passion for football," said Antonio Lopes de Seabra, a senior executive at Continental.

Automakers tend to spend a lot on sales campaigns relating to sports, especially world-class events, as it is an effective way to increase their brand awareness, said auto analyst Zhang Shaohua in an interview with news portal sohu.com.

Zhang is not alone. A poll at sohu.com indicates nearly 51 percent of respondents are positive about the effects of World Cup campaigns and 33 percent said they would like to have more details about promotional events they noticed during the games.

Driving World Cup success Driving World Cup success
 World's fastest police car  World's first truly functional underwater car

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 成人免费在线观看网站 | 一区二区三区欧美日韩 | 国产资源一区 | 午夜aaaa| 丁香六月av| 男人的天堂2019 | 国产视频久久久 | 国产国产精品 | 天天干天天干天天干 | 欧美日韩精品免费 | 国产在线视频自拍 | 亚洲女人毛茸茸高潮 | 成人在线视频免费观看 | 日韩免费视频一区二区视频在线观看 | 亚洲天堂精品视频 | 成人免费在线视频网站 | 欧美日韩精品久久久 | 男人天堂你懂的 | 国产a久久 | 国产精品视频第一页 | 亚洲精品久久久久avwww潮水 | 亚洲男人天堂视频 | 美女综合网 | 成人在线免费观看网站 | 午夜视频一区二区三区 | 欧美精品乱码99久久蜜桃 | 日本在线一区二区 | 亚欧在线观看 | 精品久久久久久久久久久国产字幕 | 色撸撸在线 | 成人免费毛片入口 | 国内毛片视频 | 91久久国产综合久久91精品网站 | 污软件在线观看 | 一本一本久久a久久精品牛牛影视 | 日韩精品在线看 | 亚洲高清视频在线观看 | 华人永久免费视频 | 一级片在线观看免费 | 黄色在线免费播放 | 91免费在线视频 |