"Made in China" represents an increasing advantage in terms of price competition, which in turn can help to maintain a stable foreign trade environment.
China's 20 or so local sportswear brands may eventually be whittled down to five or six, with Li Ning and ANTA likely to be among the survivors.
China Mobile, the nation's largest mobile telecommunications company, announced on Thursday it would cut its roaming service charges in Britain for the next two months.
A Zindart employee packages "Mini Olympic Torch" souvenirs at a production line in a factory, authorised to be the producer for souvenirs of London 2012 Olympic Games in Dongguan, Guangdong province June 26, 2012.
The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.
Despite successfully boosting its business at the 2008 Games, Li Ning is far from getting help out of its current troubles from its London sponsorship.
A factory in East China has made and sent 350,000 mascots to the UK for the London 2012 Olympics and Paralympics.
Chinese sportswear brand Li Ning Co Ltd has warned of declines in revenue and profit this year due to weaker sales and higher marketing costs.
"Chinese companies are really capable of winning the global market," said David Revell from Imagemakers, a British design company.
The new headquarters of China Central Television (CCTV) is completed in Beijing's Central Business District, May 18, 2012.
A small-sized garment enterprise in East China's Zhejiang province has got a big order to manufacture 120,000 football jerseys for the upcoming London 2012 Olympic Games.
CCTV, China's national station, has joined with tudou.com, one of the largest video websites in the country, to cover the 2012 London Olympic Games.
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