Eric Chung, president of Nippon Paint China, wins an award for the Best Annual Philanthropic People at the 4th China Charity Festival held in Beijing on Jan 22.[Photo/provided to chinadaily.com.cn]

At the 4th China Charity Festival, in Beijing, on Jan 22, Nippon Paint China put in a successful effort and walked away with three major awards for Best Annual Philanthropic Group, Best Annual Philanthropic People for Eric Chung, President of Nippon Paint China, and Best Philanthropic Project.

The theme of the festival was "Engaging in charity to influence China", so the Best Annual Philanthropic People honor went to Eric Chung, president of Nippon Paint China, and 7,600 employees he got involved in charity projects by encouraging them to show more concern for people who are vulnerable.

In commenting on the company's contribution to society, Chung said that Nippon Paint China sees sustainable development as its business and makes every effort to be socially responsible by encouraging its partner companies and their employees to be charitable in their actions. It has carried out five major operating projects-"Employee Care", "Color, Way of Love", "Society Care", "1+3", and "Green Movement".

Nippon Paint China itself took the Best Annual Philanthropic Group honors for devoting itself to charity. It explains that it started a social responsibility project with the name, "Color, Way of Love" in 2008, with the idea of supporting education in the arts, improving the school surroundings in remote areas and began a "Social Care" activity to bring a ray of hope to vulnerable groups in 2010.

The Best Philanthropic Project award went to the company for its "Refresh for love" program as part of its many "Social care" projects in 30 cities across China, which has provided 200 painted campuses and 195 art rooms by working with Nippon Paint China's 1,800 employees, its 30 partner enterprises, and NGOs.

Ariel Wu, CSR, PR and brand communications director of Nippon Paint China, clearly showed her excitement that Nippon Paint China has won the awards for three consecutive years and said the festival is a great place to promote corporate responsibility projects and to get more enterprises and people involved in charity. Nippon Paint China, Wu said, will continue to make people's lives better and fulfill its responsibilities as it has in the past.

Nippon Paint China was established by the Nipsea Group, in 1992, to manage its paint and coating business in Asia, and worked hard to be the No 1 brand of materialist type in the building industry. It has a complete line of facilities, with paint manufacturing and powder material plants, in 15 cities across China.

Nippon Paint China's charity program of "Refresh for love" carries out a volunteer activity in the city of Luohe, Henan province.[Photo/provided to chinadaily.com.cn]