China's ideas

Hu's illustrated works reflect the new generation of Chinese children's books, most of which present a Chinese cultural identity less bound by convention — whether in illustration techniques, narratives, or ideas.

These authors grew up in the internet age with more diverse visual exposure and accesses to global artworks. Many of them also have overseas study experience, making them more open and international in their outlook and free in their creations, Hu said.

The change is an "inevitable" trend along with social development. However, it does not mean young Chinese artists are abandoning the nation's identity or traditional culture, Hu said. Instead, he sees a different cultural confidence growing.

Taking Breathe In, Breathe Out as an example, Hu said that many Chinese readers may see it as "not that Chinese".

But readers in Japan and South Korea said they sensed the subtlety of time flowing in Eastern cultures, while readers in France said they discerned the Chinese philosophy of yin and yang in the book.

"The feedback is interesting," Hu chuckled. "We might not have an obsession with a certain traditional Chinese identity, but our creativity and perspective on creating are from China.

"And these ideas and stories from China are now shared and well-accepted by the whole world. I feel proud of it, and see it as another form of our cultural confidence."

Hu said he has loved drawing since he was a child. But it was not until 2014, when he entered the Central Academy of Fine Arts, that he learned about picture books.

He was captivated by this "simple, poetic and creative" art form, through which any reader can enjoy the idea and creativity of a work regardless of their age, native language or background.

"For me, the charm of picture books lies in their simplicity as a medium. I compare them to poetry, as they both subtly connect readers and inspire our emotions or feelings within limited or very brief text.

"As the author, I care more about the new world I would like to create or present. Picture books are both commercial and cultural products. I simply hope all my readers love the real world more after reading the book," said Hu.