Amid the vibrant energy of AW2025 Shanghai Fashion Week's MODE exhibition, Ann McCreath, founder of Kenya's KikoRomeo, meticulously arranged her booth. The brand, founded in 1996 and celebrated for its African identity and eco-conscious designs, was bustling as buyers and enthusiasts flocked to explore her collection.

Known for its exquisite bead-work, sustainable fibers and unique weaving techniques, KikoRomeo participated in Paris Fashion Week and emerged as a rising force in Kenya's fashion scene. Shanghai Fashion Week was McCreath's first time showcasing in China.

"We've been curious about China because in Kenya there are so many Chinese companies developing things and constructing buildings, but we haven't had enough cultural exchange," says McCreath.