"In the Northern Ocean there is a fish, the name of which is Kun. I do not know how many thousand li in size. The Kun changes into a bird with the name of Peng. I don't know how many thousand li in breadth its back is. When the bird rouses itself and flies, its wings obscures the sky like clouds. When on a voyage, this bird prepares to start for the Southern Ocean, the Celestial Lake."

Kun Peng spirit is an embodiment of Chinese culture — one that puts the pursuit of moral integrity before one's mortal life; one that teaches "a truly benevolent person has no enemy." It is a spirit deeply rooted in the collective character of the Chinese nation.

Therefore, the organizer of Yanqi Lake Entrepreneur Forum 2019 has selected the spirit of Kun Peng as representative of this grand occasion. Whether participating in the live forum or watching from online streaming, a refreshing, inspiring and transformational experience is guaranteed for viewers.