In addition to working with mainstream social media companies in China, Yoola is looking into cooperation with major e-commerce platforms such as Alibaba, JD.COM and Xiaohongshu.

Looking ahead, Yoola plans to work with Chinese brands and content creators that have the appeal and potential to expand outside of China.

The company also looking to bring creators and influencers to visit China and see many opportunities to share the food, history, landmarks and innovations of China with the global online community.