Yoola, a creator-to-consumer media and development company that boasts 5,000 channels, 900 million subscriptions and 8 billion views per month on the YouTube platform, is ready to act as a bridge between China and the West for creators and brands.

According to Eyal Baumel, CEO of Yoola, in China the company aims to leverage its experience in international markets to help both Chinese and Western creators and brands win.

“If you are an international creator or a brand that is interested in the Chinese market, the barrier to entry is very high comparing to other territories. On the other hand, if you are a Chinese creator or a brand that is used to working on local platforms, you are missing the necessary knowledge and experience on the international platforms. We will work with both sides to help them bridge this gap and unlock new opportunities and expand their brand and audience.”