KFC gives fast food digital face
By HE WEI in Shanghai |
China Daily |
Updated: 2017-09-02 09:19
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| A customer pays her bill using facial recognition technology at KFC's concept restaurant KPRO in Hangzhou, Zhejiang province, Sept 1, 2017.[XU KANGPING/FOR CHINA DAILY] |
Yum China Holdings Inc, operator of 5,300 KFC restaurants across China, introduced its first facial-recognition ordering kiosks in a concept store named KPRO in Hangzhou featuring low-calorie menus.
The tie-up with Alipay, the country's largest mobile wallet, in commercializing such technologies underscores the ongoing digitalization push of the fast-food chain to leverage two trends: resonating with tech-savvy diners and jumping on the healthy-eating bandwagon.
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