KFC China, a unit of Yum China Holdings Inc, donated 3.5 million yuan ($503,887) to the China Children and Teenagers' Fund in late November, which aims to provide care for Chinese migrant children and those who get left-behind in rural villages.

Part of the funding will be used to set up 1,000 reading nooks for left-behind children in communities supported by the CCTF and the All-China Women's Federation, according to KFC. The rest will be allocated to hold storytelling gatherings at KFC restaurants, and to organize winter camps and reading sessions.

KFC China CEO Joey Wat said at the launch ceremony that the donation aimed to benefit about 600,000 kids nationwide in the first year.