Actor Jin Dong and actress Jiang Shuying flew to Belgium to shoot romantic scenes for their love series Mr Right. [Photo by Fu Jing/chinadaily.com.cn]

Kristoff Leue, CEO of the Belgium-based Sancta Media and Jia's business partner in Europe, said the producer had personal reasons to choose Belgium and expect that shooting in Belgium will be valuable.

"The series is about love story. For Belgium, there is brewery where they brew the beer. There are chocolate shops as sweet as love can be. And it produces diamond which symbolizes eternal love," said Leue.

With huge viewers and fans of this series and stars, the mayor of Antwerp Bart De Wever told the Belgian media that shooting in Antwerp will be invaluable publicity for his city. "You should not underestimate the impact of such a series," he said.

Leue said De Wever is ready to welcome Chinese people to take wedding pictures in his city. "The series started with a wedding party in Belgium. So I am sure it will inspire Chinese people to take some wedding pictures here," said Leue.

Maarten Heyvaerts, owner of a bicycle shop opposite the brewery, said he believes what the mayor said and expects more Chinese tourists will come to Belgium.

"Our shop and the brewery are about one kilometer from the downtown," said Heyvaerts. "The series will bring us closer to China."

Xiang Chen contributed to the story