A video clip showcasing the beauty and history of the South China Sea is playing in Times Square, providing ample evidence of China's territorial sovereignty and maritime rights of the sea and its islands.

Being looped 120 times a day, the three-minute-long film displays how China discovered, named and developed the area. It also features Chinese and foreign officials and experts supporting China's position as well as encouraging China and the Philippines to resolve disputes through peaceful negotiations.

Wu Shicun, President of China's National Institute for South China Sea Studies, UK Labor party MP Catherine West and Pakistani Ambassador to China Masood Khaled are among the observers who illuminate the solid historical and legal basis of China's sovereignty over the South China Sea from different angles.

The video, screened at the "World's Crossroads" from July 23 to August 3, has appealed to a massive number of people who stop by and watch."It is time to let the world understand the truth of the South China Sea," said a Chinese tourist surnamed Chen from Shandong province.

Meanwhile, the short film has created a sensation at the Chinese community in New York. "The clip not only clarifies the legitimacy of China's territorial sovereignty over the islands and waters, it also explains our position on the so-called arbitration case on the South China Sea," said Ma Yue, President of China Council for the Promotion of Peaceful National Reunifications in New York.

Located at 2 Times Square, the 19-meter-high and 12-meter-wide "China Screen" has been displaying images of China since August 2011, telling the story of China to an estimated number of 500,000 passers-by every day.