China's first home furnishing Internet data platform Haier Jiawayun was launched in Beijing on Sunday, aiming to tackle the imbalance between growing domestic e-commerce demand and poor resource integration.

Initiated and incubated by Haier, China's top household appliance manufacturer, the third party platform sets to link different e-commerce process like order management, logistics, warehouse and after service.

According to Li Jielin, chairman of Jiawayun, the platform has signed with 12 domestic logistics provider, covering 30 provinces nationwide, and 12 warehouses from furnishing origin cities.

Statistics show that china's furnishing e-commerce volume had reached 205 billion yuan in 2015, with on-line shopping increasing 249%. Despite the increase, problems like poor logistics, installing and after service remain to be tackled to improve relations with customers.

Zhou Yunpeng, rotating president of Haier, said jiawayun is an entrepreneur team as part of Haier's restructuring. Zhou said entrepreneurs should indentify their target consumers and provide individual service to be outstanding in the industry.