Shaanxi Provincial Tourism Administration hosted a Shaanxi tourism promotion event in New Delhi on Wednesday as part of China-India Tourism Year.

Over 80 representatives of Indian travel agencies and institutes attended the function, including Rajeev Kohli, President 2016 of Society for Incentive Travel Excellence (SITE), and Subhash Goyal, President of Indian Association of Tour Operators (IATO).

Deputy Director of Department of Tourism Promotion and International Liaison, Fan Wenming, and Director of Shaanxi Provincial Tourism Administration, Yang Zhongwu warmly welcomed all the guests and conveyed their best wishes to future development of Shaanxi tourism.

“Along with Visit China Year activities held by the China National Tourism Administration, more Indians will choose to visit China. We sincerely welcome our Indian friends to visit China and Shaanxi, just like your Prime Minister Mr Modi, to explore both cultural relics and natural beauty in Shaanxi,” said Yang Zhongwu.

Presented by Xi’an China International Travel Service and Xi’an China Travel Service, the event introduced history, splendid culture and natural beauty of Shaanxi province and received huge response from attendees.

During the event, vivid introduction were provided of scenic spots visited by Indian Prime Minister Narendra Modi in 2015, including the Terra-cotta Warriors and Horses, the Big Wild Goose Pagoda, the Xi’an Ancient City Wall and Da Xingshan Temple, arousing keen interests. Chinese calligraphy show, tea ceremony and Terra-cotta Warriors deeply impressed the attendees.

Yang wrote a monkey-shaped Chinese character Shou (longevity) and sent it to Rajeev as a gift for the coming 2016, the Year of Monkey. Representatives of Indian travel agencies expressed their intention of communicating and cooperating with local travel agencies and sending more Indian tourists to Shaanxi.

Shaanxi province is developing in-bound tourism by creating various new tourism products including study tour, MICE tourism and leisure tour, which include featured historical and cultural tourism resources

Successful promotion events by Shaanxi Province Tourism Administration further shaped the international tourism image of Shaanxi province as the starting point of the ancient Silk Road and the hometown of the Terra-cotta Warriors and Horses. With the implementation of 72-hour visa free policy in Shaanxi, more travelers will come to Shaanxi to see the root of Chinese civilization.