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Chinese companies have been looking at the US for investment opportunities as they increase their global footprint. What cultural and social issues do they face, and how would you deal with those issues?

As a global business that operates locally in more than 207 countries and regions around the world, we have some experience with entering new markets. There are always a lot of local differences to take into account, but there are also a lot of common principles involved.

Across the language and lifestyle differences, we work hard to ensure we operate in a way consistent with our core brand values as a company, sharing happiness and creating value through our business.

Since returning to China in 1979, we have learned a lot from China. This learning extends across new distribution systems leveraging wholesalers, new types of products and even new approaches to marketing, for example via WeChat. China changes at such a rapid pace, so we are literally learning and adapting every day.