Swiss International Air Lines has been named "Europe's Leading Airline Business Class" in the 2013 World Travel Awards – the third time in succession that it has garnered the distinction. The latest annual World Travel Awards were based on the votes of specialists from the travel and tourism sector.

SWISS has secured first place once again in the "Europe's Leading Airline Business Class" category of the annual World Travel Awards – for the third time in succession and the fifth time overall since 2005. "We are delighted that our constant endeavours to make the SWISS Business air travel experience as attractive as possible on both the long and the short haul have been recognized once again," said Frank Maier, Head of Product & Services at SWISS, on learning of the award. "This latest distinction also confirms to us," he continued, "that as The Airline of Switzerland, with our typically Swiss top-quality service, we can more than hold our own."

SWISS has also embarked on further refining its long-haul service product and adding even more "Swissness" to the SWISS travel experience, a process that began in July. As well as expanding the range of its inflight movies (up to 130 by autumn), the airline now also offers its new "Made in Switzerland" platform featuring famed and less-well-known Swiss musicians and a growing number of films both about Switzerland and by Swiss movie makers.

In addition, SWISS Business guests on long-haul services from Switzerland also enjoy the delights of "SWISS Taste of Switzerland", SWISS's unique award-winning inflight culinary concept. Every three months a reputed Swiss chef based in a particular Swiss canton is invited to create exclusive meals focusing on the local produce and cuisine. SWISS Business travellers are also offered Swiss specialities and traditional Swiss fare all year round on selected flights to Switzerland within SWISS's European network.

And to ensure that the SWISS Business travel experience is as pleasant as possible not only in the air but also on the ground, SWISS has also been one of the first airlines in the world to provide a round-the-clock customer service via the Facebook and Twitter social media channels, enabling customers to contact a SWISS Service Center any time with any questions they may have about their flight, their ticket, rebookings and more.