A year-long Sino-British educational festival called "Experience!" was launched in the Village at Sanlitun in Beijing on May 9th. Thousands of UK alumni participated in this interactive event while enjoying live music and performances by young British artists.

"Experience!" is organized by the British Council helping people? to explore?how the UK and China can create new ways of thinking with 21st century ideas through education, the arts, science, technology, sport and culture.

The festival features a series of programs starting with Smart Talk, followed by UK Innovations Expo, and two team competitions called Dream Lab and PITCH running from September to November.

With well-organized activities lasting for an entire year across China, Experience! is open to everyone, aiming to promote innovation among the people.

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