As one of the country's first homegrown five-star hotel brands and a leader in Chinese luxury hospitality, NUO Hotels draws on the country's 5,000 years of history and its cultural heritage for inspiration, and it has made a commitment to be a custodian of traditional Chinese culture. Inspired by China’s rich heritage, NUO Hotels’ core philosophies, as fully exemplified in the group’s properties, are encapsulated in the four key attributes — Chinese, contemporary, luxury and green — that characterize the brand.

Since its opening on June 5, 2015, the brand's first property, the flagship NUO Hotel Beijing, has won recognition both within industry and among global travelers. And the hotel has been carrying out cooperation and business development with various cultures, arts and brands. With the strategic cooperation with Lausanne Hospitality Consulting, Nuo Hotel will improve its talent development, executive education, branding and hotel management, which will enhance the competiveness of NUO Hotels as a world class international luxury hospitality group.