Guests at the launch event. [Photo provided to China Daily]

Nuo Fitness by Vbros is the blueprint for the Vbros Inside Club. It offers guests exercise competence evaluations and fitness records management, customized personalized trainer services, group classes, a fitness salon and small competitions,

The company has big ambitions, as its goal is to be found in every high-end consumer space that can match it. "It starts with high-end hotels, but it is not limited to that."

Its services are for the traveling businessman or woman, inconvenienced by a nomadic lifestyle that does not suit a traditional gym membership model.

"Customization and personal experience are the ultimate top-end approach to fitness and conditioning for the next generation of fitness enthusiasts," the company says.

Developed in conjunction with Kempinski Hotels and fully owned by the Beijing Tourism Group, Nuo aims to honor China's cultural heritage while catering to modern lifestyles.

Boasting 438 guest rooms and suites, seven world class restaurants and bars and a variety of event spaces, including a magnificent 1,600 square meter ballroom, the interior design of Nuo Hotel Beijing is inspired by the cultural and artistic legacy of the Ming Dynasty (1368-1644), while featuring pioneering technology for sustainability.

Nuo Hotel Beijing is thoroughly committed to low carbon sustainability and it incorporates the latest in German designed energy-saving building technologies. It is one of the first hotels in Beijing to be awarded LEED gold level certification in environmental building design, and features a high performance air purification system.