[Photo provided to China Daily]

Chinese travel company Mafengwo entered into a deal with tourism authorities from four European countries on Aug 19.

They would jointly develop travel guide content for Chinese visitors to Sweden, Norway, Finland and Denmark.

The official tour guidance will cover scenic spots, hotels, traffic and catering.

At the same time, the four countries' tourism authorities will open official accounts on Mafengwo to help its users.

The number of Chinese visitors to Europe grew 65 percent year-on-year for the first six months, the China Tourism Academy said.

In particular, young people in favor of in-depth and individual travel are increasingly going to North Europe, it added.

"We hope to work with Mafengwo to offer more effective official tour guidance for travelers and enable them to experience North Europe the way locals do," Per Holte, chairman, North Europe tourism commission, said in Beijing.