Liu Wenwen does paragliding in Queenstown, New Zealand.

Being interactive

Liu Wenwen, 33, couldn't agree more.

She usually live-broadcasts for one or two hours on each trip, with an average 1 million hits and 10,000 fans watching at the same time. Since fall, she has found that more and more influencers have started to live-broadcast their travels.

Liu used to be a famous football blogger and wrote two novels, with more than 700,000 followers on Sina Weibo, China's Twitter-like platform.

"Being interactive is important. I would switch the images between the picturesque views and myself from time to time. I like chatting with them and I try my best to answer all their questions," she says.

She's got a lot of topics to talk about and would combine advertisements such as for digital products with her chat.

"The schedule is often tight, from morning to night. On our way to the next scenic spot, we are busy editing the pictures and writing down our feelings as we have to update social media in real time," she says.