Colombia's Cartagena is a popular destinations among tourists. The country boasts rich nature and culture that include coastline, islands, rainforest and heritage sites. [Photo provided to China Daily]

Last year, the Colombian government reached a peace deal with the Revolutionary Armed Forces of Colombia, ending a more than five-decade armed conflict.

This makes it safer to travel to the country, and some areas are being opened to tourists for the first time in decades.

Colombia is very keen to boost its tourism sector and attract more Chinese travelers in the post-conflict era. To better reach the Chinese market, ProColombia recently unveiled its official WeChat account to offer Chinese travelers information about the country's tourism resources and culture.