日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Travel
Home / Travel / Shanghai

Publishers must closely follow in the footsteps of technology

By Sun Ye | China Daily | Updated: 2012-10-08 14:38

Major publishers from China and Europe have called for a revamp in the industry business model as books become digitalized.

"The digital revolution appears to be a groundswell," says Fabrice Piault, deputy editor-in-chief of French magazine Livres Hebdo.

He is among a group of experts and professionals from China, France, Ireland and Denmark who spoke at the EU-China Roundtable on Digital Publishing, one of the string of events at the recent Beijing Book Fair.

Piault says the art of storytelling and presentation is evolving fast. "While music on whichever platform is still music, books are incorporating sounds, games and augmented apps," he adds.

Publishers must closely follow in the footsteps of technology

Digital publishing is big business in China. According to a report released by the 2012 China Digital Publishing Annual Meeting in July, the total turnover of the Chinese publishing industry stood at 137.79 billion yuan ($21.86 billion) in 2011, while the annual growth rate stands at about 30 percent.

Zhang Li, vice-president of the Chinese Academy of Press and Publication, says publishers should be extremely mindful of the challenges from new technology.

According to Zhang, the biggest problem with China's digital publishing industry is publishers' reluctance to ditch their old ways and think creatively with new technology.

"Many publishers only move content routinely across platforms. But they refuse to tap on the other capabilities of technology," Zhang explains.

Xie Haimin, an editor with Beijing Yangsheng Culture Broadcast Co, recently helped launch several knitting magazines on Apple Inc's App store. The information in the physical and virtual magazine is similar. While the iPad version features charts, the physical book has charts on the last few pages. Perhaps the only difference is in the weight of the media tool - iPad is heavier than the book version.

According to Xie, the e-magazine has so far garnered enough paid downloads to make him happy.

Zhang says such attempts are not meeting readers' evolving needs.

"Consumers are now used to reading in fragments, on electronic devices and on their cell phones. They're used to push notifications and multimedia. Publishers should be aware of such changes," Zhang says.

"Create a platform where readers can generate contents. Try out tools like the search engine and experiment with e-readers," Zhang suggests.

Wang Changying, director of the international corporation department with Foreign Languages Press Co, is always comparing notes with her American counterparts.

She says while the status quo seems acceptable in China for now, the US has ventured into the age of cloud visualization, and they are constantly improving.

"If we don't follow closely, new technology will leave us far behind," Wang warns.

sunye@chinadaily.com.cn

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 根深蒂固在线 | 九九在线观看免费高清版 | 久久99久久99精品免观看软件 | 永久免费看片视频教学 | 亚洲第一偷拍 | 国产精品久久一区二区三区 | 日本天堂在线 | 青草综合 | 日本美女黄色一级片 | 国产成人精品久久久 | 日韩三级在线观看视频 | 亚洲精品第一 | 日日躁夜夜躁 | 亚洲三级在线视频 | 午夜h视频 | 日本中文字幕久久 | 激情婷婷网 | 欧美日韩一区在线 | 成人国产在线视频 | 久久影院国产 | 天堂中文资源在线观看 | 亚洲人天堂 | 色先锋影音资源 | 国产精品高潮呻吟 | 色资源av| 久久免费高清 | 青青青手机视频在线观看 | 特级毛片在线播放 | 91在线视频国产 | 欧美激情免费视频 | 视频一区二区在线观看 | 精品xxxx| 久久久久久久麻豆 | 激情的少妇 | 国产麻豆一级片 | 97午夜视频 | www.一区二区 | 日韩欧美中文字幕视频 | 在线视频天堂 | 三级五月天 | 成人精品国产免费网站 |