日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

   

Barcelona top Europe's power brand

(Reuters)
Updated: 2006-11-28 08:54

Barcelona have been ranked the number one "power brand" in soccer.

The Catalan European Cup champions pushed English Premier League Manchester United into second place in the list compiled by London-based sponsorship agency Global Sponsors.


Barcelona's Ronaldinho (down) of Brazil kicks a ball before a goal against Villarreal Pascal Cygan during their Spanish First Division soccer match in Barcelona November 25, 2006
[Reuters]
The list, released at the Soccerex business and sport conference in Dubai, ranked Real Madrid in third with Chelsea, AC Milan, Bayern Munich following.

Arsenal, Liverpool, Inter Milan and Lyon completed the top 10.

The sponsorship agency compiled the list using a survey of 100 contacts and clients.

Using a points system, respondents ranked clubs over a number of criteria including history of winning competitions, quality of current sponsors, matchday attendance, profile of the club's manager and the quality and capacity of their stadium.

"Barcelona's international appeal has been enhanced by global icons such as Ronaldinho and manager Frank Rijkaard, who are widely recognised," the agency's commercial director Michael Stirling said.

"The club has developed innovative ways of reaching a global audience."

NEGATIVE PUBLICITY

Reflecting on Manchester United's second-place spot, Stirling said: "Manchester United were perhaps an unlikely candidate to finish so far up in the survey given the lack of success in recent times and widespread negative publicity the club has suffered since the hostile (Malcolm) Glazer takeover.

"However, respondents acknowledged that it is not easy to build a truly global brand and United were well on their way to doing so before the distraction of the takeover."

Stirling said recent success on the pitch had improved perceptions, while players such as Cristiano Ronaldo and Wayne Rooney enhance brand value and recognition.

"No club can compete with the success of Real Madrid's sporting success of winning the European Cup nine times, which entitles it to finish in the top three," Stirling said of the Spaniards.

"Its purchases of world class players or at least world class marketing icons such as David Beckham, Luis Figo, Zinedine Zidane and Ronaldo, has brought with it a global fan base."

The agency said Chelsea had powered its way up the list by drawing global attention with big money signings of the world's biggest names.



Top Sports News  
Today's Top News  
Most Commented/Read Stories in 48 Hours
主站蜘蛛池模板: 欧美日韩一级二级三级 | 国产日韩一区二区 | 日韩av在线免费播放 | 女人毛片视频 | 日本欧美黄色 | 中文字幕在线观看一区二区 | 成人亚洲国产 | 精品久久久久久久久久久久久久久久久 | 欧美日韩中文字幕在线视频 | 国产精品国产高清国产 | 精品国产一区二区三区久久久蜜臀 | 欧美日一区二区 | 成人免费精品动漫网站 | 午夜视频h | 青青青在线 | 成人毛片视频免费看 | 99精品国自产在线 | 91精品国产91久久久久青草 | 中文在线日韩 | 国产黄色一级大片 | 一级片一区 | 九九热在线视频 | 激情小视频在线观看 | 日韩在线无 | 亚洲国产成人久久 | 在线观看毛片av | 一区二区少妇 | 成人福利视频在线观看 | 亚洲免费高清视频 | 91精品国产综合久久久久久久 | 欧美第七页 | 国产情侣酒店自拍 | 超碰在线免费观看97 | 国产一区二区观看 | 亚洲在线免费看 | 国产区在线视频 | 99亚洲视频 | 不卡欧美 | 91免费国产视频 | 欧美视频一区在线 | 国产成人一区二区在线观看 |