BOCOG holds 2nd sponsor workshop
(Xinhua)
Updated: 2006-06-29 11:02 Representatives from a score of international and
domestic brand-name companies gathered in Beijing on Tuesday to participate in a
workshop for Olympic sponsors.
Scene of the
workshop.[BOCOG] |
The Beijing Organizing Committee for the 2008 Olympic Games (BOCOG),
organized the Sponsor Workshop, the second edition in series, to outline the
progress it has made in its marketing program.
During the two-day workshop, BOCOG officials will brief the participants on
the latest developments in areas of Olympic preparations such as venue
construction, sports, cultural events, look and image, media and communications,
media operations, protection of Olympic trademarks and other related
intellectual property rights, volunteers, technologies, and the "Green
Olympics."
Topics which are closely related to the sponsor services, including
accommodations, transport, accreditation and security, are also on the agenda.
Since the Beijing 2008 Olympic Marketing Plan was launched on September 1,
2003, 11 enterprises have been selected as official partners, while nine
sponsors and four exclusive suppliers have been signed up.
Holding sponsor workshops is an established practice for the organizing
committees of the Olympic Games to strengthen their marketing programs. It is
regarded as one of the most effective ways to provide quality services to the
Olympic sponsors. BOCOG has scheduled similar workshops on different topics and
issues for each year in the run-up to 2008.
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