Through its innovative "consumption-boosting fund pool", Xiamen's Siming district is demonstrating a replicable model where public-private synergy, digital tools, and industrial clusters unlock consumption, foster industries, and improve the business climate.

Government-business synergy ignites market vitality

In Siming, a "government-guided and platform-driven" model has been established to create a fund pool, in which the government is responsible for overall planning, policy direction, and risk supervision, while enterprises handle concrete operations and impact assessment. 

With a government investment of 10 million yuan ($1.4 million), this model has attracted 200 million yuan in private capital, enhancing the efficiency of government services and policy implementation, and further strengthening it by integrating a public participation mechanism.

Data-driven consumption growth

Through Douyin's data-driven targeting, consumption vouchers sparked single-day sales of 260 million yuan. This digital model turns real-time data into agile policies that support green and local spending, while integrated supervision ensures the secure, transparent integration of the digital and physical economies.

Turning viral trends into sustained growth

Consumption initiatives create more than a short-term spike — they fuel lasting industrial growth, attracting 45 prospective businesses, 17 of which are registered, creating a self-reinforcing cycle from public engagement to enterprise development. Concurrently, targeted support elevates local cultural-creative and green brands, translating cultural promotion into tangible public benefits.