At the fourth EMBA Entrepreneurship Seminar of Beijing Jiaotong University, two of four innovative enterprises received statements of intentions to invest from VC firms, a further contribution by the university in assisting development of small and medium-sized enterprises (SMEs).

The fourth EMBA Entrepreneurship Seminar of Beijing Jiaotong University is held at the School of Economics and Management on May 13.

The seminar, held on May 13 by the university’s School of Economics and Management, invited leaders of six VC firms, scholars and entrepreneurs to evaluate the programs of four innovating enterprises in the industries of intelligent hardware, psychological health, education and environmental protection.

A team leader demonstrates the oil and gas leak supervision program for the investors at the entrepreneurship seminar on May 13.

Group leaders illustrated their project’s concepts, feasibility, and innovative points, and introduced their management teams. The investors and scholars discussed their interest and apprehensions with the entrepreneurs, and gave them suggestions.

Su Wei, founder and CEO of Beijing Digi Bird Science and Technology Development Co Ltd, said the leading group or the partners are the core of an innovating enterprise. To attract venture capital investment, the leaders should analyze the market trends, develop reasonable business models, and be clear about how to efficiently acquire customers. They should also be clear about the differences of their products and technologies. Su added that to persuade investors, entrepreneurs need to be pragmatic on their proposed use of the capital.

Su Wei, founder and CEO of Beijing Digi Bird Science and Technology Development Co Ltd, shares his experience in entrepreneurship at the seminar.

In recent years, venture investment in China is thought to suffer from “winter capital”, arising from extensive development. That’s also the weakness of various sorts of entrepreneurial platforms. Taking advantage of the university’s academic research and resources, the seminar identifies and cultivates valuable projects, boosting the success rate of venture investment.

At the seminar, group leaders of Warm Psychology’s mental health platform and an oil and gas leak supervision program signed letters of interest with the VC firms. A handover ceremony for rotating CEOs was also held at the seminar. As for the next step, an enterprise interrogation section will be unveiled, which will combine Mckinsey and PwC models with the resources of the university to encourage business and industrial development.