The first Shandong Cultural Consumption Season will be held from this July to October to push forward the province's cultural industries.

The event is scheduled with six sections of activities that will be carried out online and offline in the province's 17 cities to attract all people to participate.

Various cultural performances will be held across the province, including movies and television plays, traditional Chinese operas, concerts and acrobatic performances. A number of outstanding drama performances will be put on stage including a public film screening month, theme film screenings, Shandong's local opera performances, the National Art Fund repertoire tour and the excellent dramas shown at the 6th Shandong "New Youth" University Drama Festival.

The organizing committee will gather renowned domestic and foreign design enterprises, famous national cultural brand in China and cultural and creative products to explore customization of cultural and creative products. A series of cultural and creative activities will be held such as cultural and creative products exhibitions, cultural and creative fairs, the first urban tourism creative design competition, Shandong province's cultural and creative products design competition and the animation creative design competition.

Ten new routes for cultural tourist destinations will be launched during the event.

A series of experience activities will take place including a sales exhibition of traditional handicrafts, intangible cultural heritage performances, Traditional Chinese Medicine promotions and exhibitions of ceramics, inkstone, agilawood and cooking.

Special activities of digital culture experiencing and on-line shopping in the fields of cultural e-commerce, internet audio-visual programs, digital publishing, on-line tourism, on-line education and animation will be carried out.

Various cultural activities will be held to raise people's cultural awareness, including lectures on culture and arts knowledge, salons, forums, fine arts exhibitions, new book releases, writer's lectures, best-sellers book fairs and poetry contests.

An on-line platform for Shandong province's beneficial cultural consumption information (website or App) will be launched. Cultural venues, parks, blocks, movie theatres, book stores, cultural tourism spots, squares and cultural and creative fairs will be served as off-line platforms to carry out cultural activities.

The opening ceremony will be held on June 20 at the Shandong Grand Theatre in the capital city Jinan.