Wuliangye Group
Updated: 2012-08-20 16:32
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Wuliangye Group Co., Ltd. is situated on the bank of Minjiang River, north of Yibin City in Sichuan Province, Southwestern China, which is known as the "First Major City along the Yangtze River". The predecessor of Wuliangye Group Co., Ltd. was "Sichuan Yibin Distillery, China Monopoly Company", which was jointly founded in early 1950s by several brewery mills passed down from ancient times. The factory was formally renamed as "Yibin Wuliangye Distillery" in 1959 and following "Wuliangye Group Co., Ltd." after restructuring in 1998.
Wuliangye Group Co., Ltd., a modern corporation boasting a profound corporate culture, is mainly engaged in the production and operation of Wuliangye and its serial alcohols, while concurrently manufacturing and operating precision plastic products, series car molds, precision and high-end injection and stamping molds of large, medium and small sizes, and involving in bio-engineering, pharmaceutical industry, printing, electronics, logistics and transport, and other related service sectors. Sales revenue in 2006 was RMB20.05 billion. Buildings and facilities for scientific and technological development, production and operation are scattered regularly in a garden-like factory park, where around 30,000 employees are working conscientiously.
Wuliangye Liquor", the product that won Wuliangye Group Co., Ltd fame, is an outstanding representative of strong aromatic liquor. With broomcorn, rice, glutinous rice, wheat, and corn as raw materials, stirred by " Baobaoqu" (a kind of saccharified yeast starter), " Wuliangye Liquor" is made in traditional process, from fermentation in the aged cellar, years-long brewing to appropriate blending. That unique process that takes the five different cereals as raw materials can perfectly mingle and absorb the essence of all the five. "Wuliangye Liquor" has formed its own liquor style, featuring " lasting flavors, mellow savor, luscious and refreshing tastes, harmonious and just-right flavors, and especially famous for its versatile flavors". Widely acclaimed for its six major advantages, i.e. unique natural eco-environment, over 600-year-old ancient cellar passed down from the Ming Dynasty (1368-1644 A.D.), recipe of five grains, brewing process, harmonious quality and "Liquor City", it has become a treasure among today's liquor products.
Since Wuliangye won the gold prize at the Panama Pacific International Exposition (PPIE) on behalf of Chinese products in 1915, "Wuliangye Liquor" has been honored 38 gold medals in various kinds of expos throughout the world. In 1995, it was once again titled the PPIE gold prize at the 13th event, marking a splendid achievement of “gold medals standing firm for eight decades”, and awarded the title of King of China's Liquor Industry at the 50th World Statistics Conference. In June 2002, "Wuliangye Liquor" got another gold prize at the 20th International Business Exhibition held in Panama, which was also the only gold medal for liquor products as well, continuing Wuliangye's century-long glories. Meanwhile, "Wuliangye Liquor" boasts a series of honors: title of "National Famous Drinks" for four consecutive terms, four gold medals for national excellent products, and the first batch of Top10 Well-Known Trademark in 1991. In the past several years, as the pacesetter in the market, "Wuliangye" brand has successively topped the list of "most valuable brands" of liquor manufacturing and food industries. Its brand value was evaluated at RMB 35.826 billion Yuan in 2006. Wuliangye Group was granted its second National Quality Management Award in 2003, and it is also the only enterprise in this industry to have gained this award for a second time.
The corporate group has developed dozens of serial products of different grades and various flavors, so as to cater for the needs of customers from different regions and social classes, with distinctive cultural background. The serial products comprise Wuliangchun liquor, Wuliangshen liquor, Wuliangchun liquor, Changsanjiao liquor, Lianghuchun liquor, Xiandairen liquor, Jinliufu liquor, Liuyanghe liquor, Laozuofang liquor, Jingjiu liquor and so on. In particular, some exquisite and treasure series of Wuliangye products such as Wuliangye liquor featuring twelve animals(that embody the twelve terrestrial branches ), Wuliangye liquor symbolizing plain sailing, Panama Souvenir Wuliangye, Yearly Wuliangye, represent an ingenious combination of soul, shape, charm and flavor of liquor products, a model of its pursuit of excellence.
With quality, scale and efficiency as the working focus, the Wuliangye people have succeeded in a phasic strategic breakthrough and rapid development. Wuliangye Stock Co., Ltd. has gained an annual capacity to brew over 400,000 tons of Wuliangye Liquor and its series, and a supporting annual capacity to pack more than 400,000 tons of finished liquor.