The balloon festival, jointly sponsored by the administrative committee of Pingtan Comprehensive Pilot Zone and the Pingtan bureau of tourism development, is part of a series of cultural events designed to turn the group of islands in the Taiwan Strait into an international tourist destination.

A series of concerts, part of the fiesta'supporting activities, is scheduled to be held on the Longfengtou Beach in Pingtan from May 6 to 7. [Photo provided to chinadaily.com.cn]