How do you say "Qualcomm" in Chinese? A trademark suit brought against Qualcomm by Shanghai Gao Tong Semiconductor Co is set for a court hearing in April. Both the Qualcomm and Shanghai brands use the same two Chinese characters, which translate roughly to "high communications". Shanghai Gao Tong claimed that Qualcomm's use of the trademark is a form of unfair competition and was seeking 100 million yuan ($16 million) in damages. The trademark case gives Qualcomm a new headache in the world's second-largest economy after it was fined $975 million by the National Development and Reform Commission in February over antitrust violations.