CCTV launches mobile news app, site
China Central Television announced on Sunday the launch of News CCTV for mobile devices.
The new online platform, composed of an app (for both Android and Apple) and www.newsnet.net tailored for mobile devices, are expected to offer users not only more news reports but also more room for participation in news reporting. When a news story breaks, the platform will contact users near the spot and ask them to upload live videos from there.
The platform will also help 37 TV stations on the Chinese mainland, among which most are provincial satellite operations, to bring relevant content to their online viewers. The State broadcaster said it is part of a strategy to integrate technology development, news distribution and management of intellectual property.
In December, CCTV announced rebranding its news channels as China Global Television Network.
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