About 100 years ago, thousands of Chinese brands took part in exhibitions at the 1915 Panama Pacific International Exposition, and hundreds got awards. Now an array of Chinese time-honored brands wish they could rebuild the good image of Chinese brands.

On Oct 13, more than 300 brands from all over China, including Wuyutai Tea, and Quanjude restaurant group, gathered in Beijing to discuss the protection of the brands’ culture and the development of the legacy under new circumstances.

Chen Mao, president of Wanglaoji, a leading producer of herbal tea founded in 1828, was elected during the meeting as the president of the Laozihao Association, which was established earlier this year.

"These old brands are a priceless legacy from our ancestors, and they are of great commercial and culture value. It is important for the brands to cooperate with each other and adjust to new conditions to protect the legacy and develop," Chen says.

The association will choose some young people as ambassadors to help promote the brands' culture among the younger generation.

An online platform will also be established soon to promote the brands and their products, according to Chen.

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