Esther Honig, a 24-year-old journalist based in Kansas City, Missouri, sent an image of herself to 40 people in 25 countries with the request 'Make me look beautiful.' The resulting images were altered by professional photo re-touchers in Sri Lanka, Morocco, the Philippines and elsewhere, illustrating the drastically different aesthetic preferences of various cultures. Miss Honig shared the series, titled Before & After, on her website.

About face: Esther Honig, 24, sent this unretouched portrait to participants in more than 25 countries with the request 'Make me look beautiful' [Photo/bbs.chinadaily.com.cn]

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