日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Health

Dashing forward

By Matt Hodges | China Daily | Updated: 2013-12-27 17:23

Dashing forward

Runners compete in the Shanghai Marathon on Dec 1, even though the city's air pollution hit a record high that day. Photo by Gai Erqiang / China Daily

Brands as gatekeepers

Dashing forward

8 tips to keep you warm and healthy in winter 

Dashing forward

Keep moving, stay healthy 

Dashing forward

 Yoga as a lifestyle

Jilin's Dong believes international sports brands are fueling the fire in local people's bellies.

"I think Nike is a big influence because its stores in Shanghai organize plenty of runs," she says.

"This is quite influential. People tend to bring their friends."

The US-based sports brand has attempted to rebrand and localize running in recent years by broadcasting a series of commercials featuring local runners and their personal stories.

American-born Chinese Alex Davis works with the Shanghai hash groups. After appearing in a TV advertisement for adidas earlier this year, she realized the brand was deliberately tailoring the sport's image to appeal to Chinese women.

"I think Chinese girls are getting into it partly because they don't like to sweat, and the good thing about running is that you can control your pace," she says.

"Adidas did a lot of market research and found that female consumers here want to see images of girls smiling and working out in groups with their friends, whereas in the US it's more like power shots of them rowing and covered in sweat."

Briton Will Marks sees a perfect storm at work with brands leading consumers into the sport, Chinese people's love of one-upmanship and companies driving their staff to get involved.

"If you look at (the online shopping portal) Taobao, they always have the best equipment," the 29-year-old says.

"I was part of a Chinese runners' chat group for a while, and most of their messages were about who had the latest kit. It was usually way better than their running ability," he said.

"The Moron'athon also features lots of corporate teams, which pushes people into it. For example, I heard the Lenovo CEO is into running. So the whole company tends to get involved."

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产一区二区三区网站 | 正在播放国产一区 | 四虎最新地址 | 91成人久久| 亚洲一级黄色 | www久久久| 国产日产亚洲系列最新 | 少妇av片| 成年人免费在线观看视频网站 | 国产九九精品视频 | 国产欧美91| 午夜精品网 | 青青草在线免费视频 | 天天干天天操天天射 | 久久久影院 | 极品美女一区二区三区 | 在线中文字幕播放 | 综合欧美日韩 | 在线观看的| 综合久久色 | 超级碰在线 | 97成人在线视频 | 青青偷拍视频 | 四虎午夜 | 国产在线无 | 国产三级在线 | 国产二区视频在线观看 | 日韩小视频在线 | 97超碰人人 | 日本吃奶摸下激烈网站动漫 | 黄色大片av | 女人毛片| 97精品| 欧美日韩亚洲视频 | 天堂网中文在线 | 精品国产专区 | 资源在线 | 免费成人高清在线视频 | av老女人 | 国产免费黄 | 亚洲图片二区 |