日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Make me your Homepage
left corner left corner
China Daily Website

What does paradise smell like?

Updated: 2013-10-11 23:47
( China Daily)

What does paradise smell like?

Westin uses white tea as a part of its "Sensory Welcome Program". 

It is that subtle signature that snds out signals that you are about to sit in the lap of luxury, and the first volley fired in a full sensory attack. Xu Junqian looks at the lengths some hotels go to, to capture your imagination and loyalty.

The fictional Shangri-La created by English author James Hilton in his 1933 novel Lost Horizon is described as a valley of serenity, myth and harmony. Under his pen, images of paradise come alive with rippling brooks, verdant foothills, hanging balconies of green and flowering gardens.

But have you ever imagined how it would smell like?

Perhaps its perfume would have bottom notes of vanilla, sandal and musk, highlighted by layered scents of light bergamot and tea spiced with ginger. At least, this is how Shangri-La Hotels and Resorts imagine it to be, having already taken the name from Hilton’s famous refuge.

After meticulously designing the lighting, music, and decor to create an inviting ambience in their lobbies, luxury hotels are utilizing the subtlest human sense to distinguish themselves in the competitive hospitality industry. They are luring guests with signature scents.

In 2006, Shangri-La Hotels and Resorts was the first to introduce an exclusive signature scent to its lobbies around the world. It took six months for the company to create "Essence of Shangri-La".

According to the hotel, this refreshing and subtly Asian scent calls forth the feelings of serenity and calm.

"We want all our guests to feel that they have arrived at a safe and comforting haven, as soon as they walk through our doors," the company says, that "adds another sensory layer of welcome". The "safe, non-allergic" water-based fragrance is dispersed by an atomization system featuring anti-bacterial and anti-smoke functions.

After Shangri-La’s launch, other hotels, too, launched signature scents almost simultaneously. What marketing strategists call "successful scent branding" has become wildly popular, even in China, a country where the universal use of perfume for both men and women is still a relatively new idea. In the past, natural scents such as flowers were used.

A number of hotels, whether large international groups or boutique establishments, has gone on to introduce their own olfactory logos, used to reinforce loyalty and that widely pursued sense of "home away from home" among guests.

Starwood Hotels and Resorts, for example, applied scent branding to almost every level of its hotel brands.

The modern, hip and luxury boutique brand, W Hotels, offers "Bling", a special aroma aimed to appeal to the younger jetsetters. Westin goes for white tea as a part of its "Sensory Welcome Program".

Previous Page 1 2 Next Page

 
 
...
...
...
主站蜘蛛池模板: 91情侣视频 | 国产亚洲一区二区三区在线观看 | 久久久精品影院 | v天堂中文在线 | 欧美撸撸| 久久久99国产精品免费 | 在线视频观看你懂的 | 天天爽夜夜爽视频 | 天天爽av| 天天看片中文字幕 | 亚洲成人精品在线播放 | 日本在线精品视频 | 国产第一网站 | 国产精品久免费的黄网站 | 什么网站可以看毛片 | 日本一二三不卡视频 | 日本成人毛片 | www.欧美精品 | 综合成人在线 | 久久精品国产99 | 一道本在线观看 | 久久影院午夜 | 男男野外做爰全过程69 | 青青在线免费视频 | 欧美午夜一区 | 久久精品久久久久久 | 国产区一区 | 伊人不卡 | 欧美日韩中文字幕视频 | 黄色在线观看国产 | 亚洲va视频 | 久久新视频 | 在线一区二区三区四区 | 成人毛片在线观看 | 色婷婷777777仙踪林 | 黄色伊人| 夜夜骑夜夜操 | 伊人精品在线观看 | av国产在线观看 | 中国妇女裸体交性大片 | 黄色www|